Adobe Max 2022 kicks off in Los Angeles with many expectations in this world of content creations with AI becoming more of a norm in the creative space. Adobe is set to announce improvements to its Adobe Sensei AI with several new tools built into it’s Photoshop, Lightroom, Premiere Pro tools and more. AI has been controversial in the creative space recently, but as I’ve said many times before, AI can be GREAT for content creators in an effort to speed up repetitive tasks. Here are some of the tools of note coming from Adobe.
Image: Adobe
Even Better Masking and Selections in Photoshop and Lightroom
Better AI for creating masks and selections in the photography tools will be a big hit. Selections and masks allow creators to work even better with compositing images or get into fine details of the retouching processing. Object selection in the 2021 release of Photoshop was pretty dadgum good. It’s now been optimized even further for better performance. This selection performance will also be available in Lightroom. In addition to the selection updates, Lightroom will also see a performance boost in healing brush and content-aware fill. More information on the Lightroom updates are available here on the Adobe blog, and here for the Photoshop updates.
Image: Adobe
Adobe Video Updates
On the video side of things, Premiere Pro and After Effects will see a performance boost in renders as well as faster performance on motion graphics templates (.mogrt files). I dig Premiere Pro, but found the .mogrt files included with the subscription to be PAINFULLY slow at times. So slow that whenever I found a graphic, I’d just try to build it myself from scratch because it rendered on the timeline faster. Native H.264 encoding will now be available in After Effects directly from the render queue instead of having to jump into the Adobe Media Encoder (AME) app. After Effects will also have some public beta announcements regarding track mattes, and animation presets as mentioned in the video below as well as on the Adobe blog here.
Cloud Collaboration Rules
Adobe previously announced it’s Frame.IO integration and it’s a big hit for video creators collaborating with other creators, as well as speeding up the review process with clients. Now, Adobe is partnering up with RED and Fujifilm for even more Camera-to-Cloud integration. It’s no secret that RED cameras are found on many sets of some of the biggest television series and movies on the market. Adobe has now certified Red and Fujifilm as partners in Camera-to-Cloud (C2C). What does this mean? Proxy and RAW assets captured on the likes of a Red V-Raptor can be uploaded to the FrameIO service allowing collaborators access to assets needed for the post-production process. A great demo is in the video below.
Adobe Max is available for free as a virtual event if you’re interested in checking it out. I wasn’t able to go this year, but I’m registered and look forward to checking out more from the team including some of their sneak peak projects.
