Adobe Max Announced And I'm A Little Sad

It’s the end of the week and I’m just a wee bit tired. I’m grateful I’ve been busy with stuff. It’s been more and more of the on-going job hunt activity. And when I say “job,” I’m not necessarily meaning a “traditional 9-5” job. For the record, I’ve looked at a few of those, but I’m more and more interested in being an independent creator. Especially since we are continuing to see more layoffs over here. But anyway, the job push continues. Moving on to why I’m writing this today. . . .

Image by Ant Pruitt all rights reserved

When I wasn’t checking out the job market or shooting basketball games for MaxPreps, I was checking out tech news. One bit of news which got my attention was the announcement of Adobe Max. It was great news. . .sorta.

Each October, Adobe kicks off its creator conference covering everything from new software updates to creator-driven classes which help you get better with their products to networking with other creative artists from around the globe. I LOVE this event. I look forward to it each year.

I had every intention on attending the event this October until I saw that it was moved from Los Angeles to Miami. This hurt my heart. It took me a minute to get over it, actually. I was looking forward to driving down and seeing the event. But I can’t make a promise that I’ll get out to Miami in October. I’ll go over my budget and so forth in the coming weeks, but off the top of my head, I can’t see a cross-country flight happening. Especially since I don’t know if I’ll have to be in Eugene, Oregon screaming #scoducks. I don’t know. We’ll see. I may be able to figure it out. Sometimes, I actually can figure things out. Maybe I can get a gig with Adobe? That could offset costs, right? Hmmm.

Have you attended Adobe Max? If you’re a creator, you SHOULD. It’s an unbelievable event with great energy that can only help you as a creator. Let me know your thoughts in the comments below.

Vegas Creative Software Gets Updated

Am I an Adobe Creative Cloud user? Yup. Unapologetically. Am I someone that looks into other software tools that can help me with my content creation? Yup. So yeah, there are some other apps in the video creation world beyond Adobe Premiere Pro, One of those options being Vegas, which has been recently been updated.

All about the color grade

Last year, Vegas Creative had a big push in using AI in the creative workflow. In the latest release, version 19, the push is more about tweaking the user experience in addition to harnessing the power of AI and the cloud. More on the cloud in a moment.

Vegas 19 has added a more intuitive design of its app with a new color grading interface designed to make the color grading experience more efficient. The new color wheels are range-limited with precision control so you can target certain hues and tones to make your grade pop on the screen. Vegas Creative has also included 40 professionally developed LUTs based on different cameras and trendy looks seen in films today.

Image: Vegas Creative

Image: Vegas Creative

Unlike what I mentioned regarding Premiere Pro’s recent update, Vegas Pro video editor touts a text TO speech engine. Not the other way around. This tool generates natural-sounding voices from any text source fed into it. I’ve not tried this, but it sounds pretty badass. It’s only available in the Pro and Post package, by the way. Also, if you’re a Blackmagic Design shooter like me, Vegas Creative has announced beta support for the BRAW codec. THAT’s awesome. Raw video is so much better in post-processing when it comes to color grading and dynamic range.

Image:

Image: Vegas Creative


So what’s the price of this stuff?

Pricing for Vegas Creative software varies upon each product SKU. You’re not locked to a subscription model, but you can choose to be a subscriber if you’d like. Each package includes cloud storage depending upon which package you choose. Vegas Edit is $12.99 per month or $249 for a perpetual license. Vegas Pro is $19.99 per month or $399 for a perpetual license. Vegas Post is $29.99 per month or $599 for a perpetual license. You can see a comparison between the packages here. All the other specs and goodies are listed there. It’s pretty extensive.