New G-Series Lens Announced From Sony

Sony continues its push of offering great image quality to hybrid shooters be it photography or video. Today Sony announces a new G-series 24-50mm f/2.8 lens for all of its E-mount, Sony shooters.

Image credit - Sony

Why does this matter?

So a new lens is announced. “What’s the big deal,” you ask? Well first, what’s big about this is the focal range and aperture. This focal range is ideal for both photography and video. Being an f/2.8 lens also offers great performance in low-light scenarios.

Speaking of the f/2.8 aperture, the aperture blades are important. In this new lens, Sony is offering 11 aperture blades. In entry-to-mid-level lenses, you’ll get seven aperture blades in most instances. Sometimes nine blades. These additional blades offer a much nicer looking bokeh effect while shooting wide open as well as helps reduce diffraction.

Lastly, the main reason this is big news is the weight of the lens. Sony states that the new G-series lens will come in at 440g, or 15.5oz for us uncivilized folks. One of the primary selling points of a mirrorless camera is the reduced body size and weight. I always thought this selling point was a bunch of bunk because most pro-grade lenses were freakin’ HEAVY compared to camera bodies, so the total camera package would still be considered heavy. But, I’m no marketing genius, so what do I know?

You can request your new lens from Sony for $1099 with delivery set for sometime in May 2024. Let me know if you decide to order one.

Holiday Deals on Sony Alpha Cameras

Sony has announced so deals on a couple of its Alpha series cameras as we close in on the end of the holiday shopping season. Sony has done a great job in the mirrorless camera space offering devices suited for most anyone be it a newbie photographer, intermediate or pro. Here are a few discounts on some of its cameras that I think you’ll find helpful for the photographer and content creator just getting started or looking to upgrade to a full-frame sensor. These deals are valid from December 19 through December 25. Sony has also welcomed me into its affiliate program. I appreciate this and their support. So links below are all affiliate links which will earn me a small commission if you decide to make a purchase.

Sony ZV-1

The ZV-1* is is a compact point-and-shoot system with some really impressive specs. I’ve tested this camera before and found it to be ideal for vloggers. I’m not much of a vlogger, so it didn’t fit my style, but the specs on this are great for vloggers. The body is compact and the system UI is great for navigating through settings. 20-megapixels for still images and 4K video resolution as well as slow motion shooting is on the spec list. Nice camera for $650*.

Sony A7C

Moving into the full-frame side of things, the A7C* is a HIGHLY CAPABLE camera. I tested this one as well. I thought it could potentially cannibalize some of Sony’s other cameras because of what it offered. The tiny form factor is the key here. You’re getting a 24-megapixel sensor and 4K recording as well as Slog3 and S-Cinetone for video creators that love artistic colorgrading. Heck of a deal on this camera for $1800* down from $2000.

Sony has even more deals listed for its cameras over on the website. Just click here* to check them out. Some savings up to $600. Let me know what you find and end up purchasing.

Image: Sony A6400

*Affiliate link used. Affiliate links allow me to earn a small commission as a content creator if you purchase items using the affiliate link. Thank you for your support.

Sony's "Imagine and Create Week" Deals

Beginning June 13th through June 19th, Adorama* and Sony have partnered up to give photographers and creators deals on select Sony products. This also includes a trade-in option towards select Sony Full-Frame mirroless cameras and lenses. In addition to the sales, Adorama is offering FREE Sony Sensor cleanings at the store on June 15th.

Image: Adorama

Below are some of the deals for “Imagine & Create Week”

Sony Alpha a7R IV Mirrorless Digital Camera Body (V2) with Accessories Kit* - $2,998 (Instant Rebate: $500)

• Sony Alpha 7C Mirrorless Digital Camera with FE 28-60mm f/4-5.6 Lens, Silver *- $1,998 (Instant Rebate: $100)

• Sony Alpha a7R III Mirrorless Camera Body (V2) with Accessories Kit * - $2,198 (Instant Rebate: $600)

• Sony a7 III Mirrorless Digital Camera with Flashpoint Zoom Li-ion R2 Speedlight * - $1,798 (Instant Rebate: $200)

• Sony FE 24-105mm f/4 G OSS E-Mount Lens With Free PC Accessory Bundle * - $1,098 (Instant Rebate: $300)

• Sony Xperia 1 III 6.5" 120Hz 4K HDR OLED 256GB GSM Smartphone with Vlogger Kit * - $1,148 (Instant Rebate: $150)

Be sure to check out other deals at Adorama* all while helping support me and my content by using my affiliate link here and above.

*Affiliate link used. Affiliate links allow me to earn a small commission as a content creator if you purchase items using the affiliate link. Thank you for your support.

Sony's "Basic" A7 Isn't So "Basic" Now: Sony A7 IV Full-frame Mirrorless Camera

The rumored Sony A7 IV is now here for pre-order. Sony has kicked up the standards when it comes to what a “base model” full-frame camera can offer its consumers. Really great specs announced with the A7 IV.

Tech Specs

With this new camera body you’re getting a full-frame 33 megapixel sensor with Sony’s updated BIONZ XR image processor. You’re also getting:

• 4K 60 frames per second 10-bit 4:2:2 video with full pixel readout

• 7K oversampling full-frame 4K 30p 4:2:2

• Eye auto focus for humans, animals and birds

• S-Cinetone, S-Log3, HLG and other video profiles to record your footage

• Up to 15 stops of dynamic range

• Dual SD card slots (1 for UHS-I/II cards, 1 for both UHS-I/II cards and CFExpress Type A cards)

• 10 frames person second shooting still

• Flip-out touch screen on the back

• 5-axis in-body stabilization

Image by Sony

This body is available for $2499 on pre-order*. That price point seems fair considering the massive spec bump shown in this body compared to previous models. Compact, light weight which makes it great for portability. Of course I’ve reached out to see if I can get my hands on one. I’m curious to see how this body will feel in my hands. The A7C did NOT feel good in my hands, but the A7R-IV and A1 felt great in my hands. What are your thoughts on the Sony A7 IV?

**Affiliate link used. Affiliate links allow me to earn a small commission as a content creator if you purchase items using the affiliate link. Thank you for your support.

New Sony ZV-E10 Camera Announced for Video Creators and Vloggers

I’m still catching up on my emails, press releases and what not, but I didn’t want to go another day without acknowledging the latest offering from Sony. Sony has announced the new ZV-E10 camera. This is a bit of a step up from the ZV-1 that I reviewed last year. Here’s the tech info on it.

Interchangeable lens and “new” image sensor

So the ZV-1 was a point and shoot with capabilities to be a vlogging camera. This is not a point and shoot as it now has the option to swap out lenses. You’re also getting a larger sensor via the APS-C standard at 24 megapixels.

You’ll also get improved autofocus, UHD without pixel binning, 100Mpbs when recording UHD, 120 frames per second for slow motion in HD, time lapse mode and multiple picture profiles such as S-Log3 for optimal color grading of video.

It comes in two colors: black and white. Pricing and availability is “approximately $800,” per Sony and shipping at the end of August 2021. You can go ahead and get your pre-order in with my friends at Adorama right here.*

I’ve already gotten my request in for a demo unit, so stay tuned for that. I’m not the biggest fan of small cameras, but they do have their place. I get that. Stay tuned.

*Affiliate link used. Affiliate links allow me to earn a small commission as a content creator if you purchase items using the affiliate link. Thank you for your support.